Ep. 107: Social Commerce in China with Miro Li
Times have changed and everyone is buying online now. Most of these purchases are triggered by Social Media so let us get more insights on how this works in China.
Welcome to the China Business Cast, I am your host Simon de Raadt and today’s episode is all about educating you on social channels to sell your products to Chinese consumers. We may all know Alibaba and JD.com, but you might be less familiar with channels like Bilibili and Xiaohongshu.
For this episode, we spoke with Miro Li founder of Double V Consulting and CHINable Academy. Her main passion is to educate foreigners on how to maximize their visibility on niche social platforms like Bilibili and Xiaohongshu. Let’s hear her thoughts on some lesser-known channels to sell your products or services.
About Miro Li
Miro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.
In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video-sharing platform Bilibili.
In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce, and marketing.
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