This week we are talking - wechat! The king of Chinese internet - how can small businesses tap into it? We have Matt Brennan from China Channel giving us some tips and insights on today’s show.
EPISODE CONTENT:
How a Small Business Can Leverage Wechat for a Chinese Business Kick Start
Intro Matt and China Channel
Early beginnings of China Channel
Where are we with Wechat now in Summer 2016, in terms of numbers?
So let’s talk to the listeners today who are outside of China, they have an SME, maybe doing a few hundred thousand dollars a year in sales in their home country. Can they do business in the Chinese market? Some say get bigger first - you think they have a chance to do something here at this stage?
Wechat is making life for businesses and people much easier - so what can some of these overseas businesses do?
But for an overseas business, an official account - can’t reach local chinese right? What should they do? Even bother with an official account?
Is it all about official accounts? Or leveraging personal accounts, groups, and other elements of Wechat?
How about your own Wechat channel how is it going? How did you get yours up to the level it is ? How to build up that important initial following?
Ways to stand out from the crowd - as there is so much noise today in Wechat
How to reach out? Best ways to get in touch.
Episode Mentions:
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