This week we've got an interview for you from Philip Beck who has 38 year career at C-Level positions in SME’s and publicly-listed companies across the advertising, digital media, eCommerce, marketing, recruitment and traditional media sectors in China, Asia-Pacific, the UK and Ireland.
Here is a quote I think says it all about building your business in China:
So the biggest issue i find with major brand is just they just too slow and in china compared to the rest of the world What happens and in china, in a space of one year is equal to 7 years in any other market so you have to move quickly and if you don’t move quickly you just get smashed - Philip Beck
Hope you enjoy this episode and don't forget to join our WeChat group. Either send a request to 'shlomof' or 'michelini'
EPISODE CONTENT:
How did Philip end up in China?
Speaking about WeChat engagement done right.
What is a Wechat CRM? And what can you do with it?
Is WeChat marketing & CRM fits small businesses as well?
What is the thought process behind making a customer engagement campaign?
How to measure your success , specifically in Wechat?
What are common mistakes you see brands making, specifically in Chinese marketing / Wechat?
Tips or resources to someone thinking to start their digital marketing in the Chinese market? Books, blogs, etc?
Philip Beck contact details (Also on Episode Mentions section)
Episode Mentions:
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