Maximilian Rech is the program director and assistant professor at International Affairs at ESSCA Shanghai which basically bridges Europe and China. He strives to provide students and colleagues with a Campus that acts as their home base and network when conducting field research and deepening their knowledge about China, Asia, and EU-Asia relations.
EPISODE CONTENT:
Max Rech gives a brief introduction of himself and what he does
What people should be thinking about and what they should understand before moving to China
Europeans like minimalist designs, Chinese like flashy and colourful designs
Max shares his perspective on WeChat and where brands look to reach the Chinese youth
Question: Are there any restrictions in targeting the youth in China?
Max discusses the best ways to get your feet wet with digital marketing in China
Max shares common mistakes, pitfalls and examples where people can learn from
Max shares some positive cases and experiences where we can learn from
Question: How much does a business need in order for them to make some kind of movement in China?
RMB500,000 is too little for a startup
How people can connect with Max
Episode Mentions:
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