Ep. 88: How to Avoid PR Mistakes When Chinese Tech Companies Going Global with Elliott Zaagman

Elliott Zaagman (aka “Ell”) is a writer, executive coach, and speaker, helping Chinese enterprises grow into global organizations. During past years he’s been a writer, journalist and researcher on China’s tech industry, as a regular contributor to Huxiu, Tech in Asia and Technode, as well as a coach and PR assistant for a number of Chinese tech founders, including LeEco during their global takeoff and crash and various made-in-China Internet giants. Recently, he launched his own podcast China Tech Investor to mystify the investment landscape in the Chinese technology industry.

EPISODE CONTENT:

• Elliott Zaagman introduces himself

• Why did you want to write about China and its tech scene in the first place? Since you are a critic of China’s tech industry, in your observation, what are the big trends in 2018 that foreigners who want to do business here should know about?

• Why do you think Tech investments environment in China is drying up?

• You have coached many high-profile Chinese tech companies and tech leaders, in your observations, can you tell us about that?

• What are the common mistakes in PR they tend to make when going global?   

• Through your practices, what have been some effective ways to improve their PR abilities? Some examples?   

• Recently you started your podcast called China Tech Investor, what is it about? Why did you want to start it?   

Episode Mentions:

• If you want to join the next Shlomo’s online class: Free Financial Self

• Technode

• Tech in Asia

• Elliott Zaagman’s   China Tech Investor podcast

• Jack Ma - Alibaba Group Founder and Executive Chairman

• Liu Qing or Jean Liu - Didi President

• Follow Elliott on Twitter

• Find Elliott on LinkedIN

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