Today’s podcast we are talking about a very popular topic over the last few years in Digital Marketing which is Influence. Which in Asia is the one of the most cost-effective customer acquisition channels. And to talk about it, we invited a fellow China-preneur, Fabian Bern who will explain his way of reimagining Storytelling in Asia through Influencer Marketing.
About Fabian Bern:
From Netherlands like Jons - 25 years old - studied - passionate by marketing, technology, and mental health.
Fabian travelled the world, lived in different countries, spoke at events and worked with people from different cultures.
For over 5 years he has helped brands and people with growth marketing and business development. From starting a media-company and giving people access to affordable sports clothing, to help people make their dreams come through while working for venture capital.
Today, he spend most of his time on UPLAB, a creative & influencer agency where they help brands tell their story to the new generation.
On the side, he manages Lively, a place where people can understand more about their feelings and help them find the right professional help.
About UPLAB:
They focus on Douyin and influencer marketing.
Just rebranded to do just that, but not only for China, but for Southeast Asia
They are organising 'China Influencer Summit'
And launching 'Influencer Network'
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