Ep. 97: Cross-cultural market entries with Lina Bartusevičiūtė

发表时间:2019-09-04 16:57


In today’s podcast, we will focus on overcoming cross-cultural differences during meetings, negotiations and choosing a China strategy with Lina Bartusevičiūtė.


About Lina Bartusevičiūtė
Lina got her HSK 6 in 2010 and became a sought-after Mandarin Chinese interpreter for official meetings and business delegations, and soon she noticed that language was just a minor barrier in building sustainable cross-cultural partnerships. So she got into a top Chinese school for diplomacy and after graduation opened LITAO in order to solve the issues arising in cross-border projects: language is important, but it's really the clarity in your competitive advantage for China market and quality in preparations that will make it work.

LITAO works to bring the best ideas and services to China market and make them appealing to Chinese businesses and consumers. Within 5 years of operations, they worked with over 100 companies and 200 individuals offering tailor-made strategies and go-to-market operations for governments, corporations and SMEs. They are accountable to over 6 mln. EUR investments, 40+ deals closed, and countless dreams made reality. LITAO is always on a lookout for the next big idea - let’s talk about yours!

LITAO's signature services include:

  • Chinese competitive naming

  • Building a China-friendly pitch

  • Finding your competitive advantage through LITAO's 5-facet research

  • Business matchmaking & Roadtrip

  • Strategic communications through WeChat

Together with guest host Simon de Raadt we will be covering the following topics:

  • Lina's journey from Lithuania to China and her decade in China

  • How being in China opens up doors to inspiring people and organisations

  • How to prepare for and during your meetings with Chinese counterparts

  • How to simplify the core message you want to bring across

  • Why putting the project interest above the clients' interest

  • Why you need to localise your slides and presentation to eliminate confusion

  • What your advantage is as a foreigner dealing with China

  • How language skills are a tool, but in the end it is about overcoming cultural differences

  • Why Chinese naming and storytelling is important for your brand presence in China

  • Wechat as a tool to overcome cultural differences and how to communicate in Wechat

  • A 3-stage market entry model that can help you get prepared entering or growing into China

  • How to sell a consultancy service in China

  • Why stamina is needed to overcome the unknowns China will bring

  • The value of localisation of your business

  • Why Lina was linked to Jack Ma's recent visit to Lithuania

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