China uses the "First-to-file" system for trademarks. Meaning that it is essential to file your trademark before you enter the market. Not aquiring your "own" trademarks right at the start can have serious and costly consequences.
These consequences can be that trademark squatters try to sell back the trademark or you can be completely forced off the market by the trademark holder.
As we have seen multiple clients struggle with this, we have stepped in and selected great partners that can assist you with properly protecting your intelectual rights in China.
Quickly get in touch to start protecting your brand and future in China.