What does differ from business to business is your content marketing strategy and in our view this depends highly on where your audience lives online. There are so many mainstream and niche platforms in China that need to be considered for your content strategy.
We recommend to slowly scaffold your content marketing startegy and not go-all-in on all platforms at once. However the foundational platform for most brands would WeChat, which is mandatory in our eyes when building out your digital brand presence.
Over the years we have helped brands build their content roadmaps, create content and open official accounts.
Get in touch to see where we could help you build out your digital brand presence and content strategies.